by murtaza | May 29, 2018 | Data, Data mining
B2B marketing has evolved tremendously. Things are different from the time when sending postal mails was the most effective form of communication. We have grown to today’s social media and email campaigns that promise to bring in a customer’s attention. No matter...
by murtaza | May 25, 2018 | Data, Data mining
B2B marketing professionals have developed a keen appetite for buzzwords in the past few years. Ideal customer profiles, social selling, account-based marketing, and all these other fancy terms have cropped up. They get the most attention in the conversation...
by murtaza | May 18, 2018 | Data, Data mining
Not all B2B marketing strategies are created equal, and not all of them work. Have you ever wondered why your B2B marketing initiatives are not yielding the expected results? Why is it that in spite of pumping in efforts and resources, you aren’t able to...
by murtaza | May 15, 2018 | Data
Big Data practices win in the B2C arena. In spite of this, we see many B2B marketers are still wary of it. However, if you keep data governance issues at one side, big data leveraged into a B2B marketing strategy can help in enhancing customer relations and...
by murtaza | May 10, 2018 | Data
‘Garbage in and garbage out’ is valid in so many cases. Maybe, B2B organizations and data weren’t on the minds of those who crafted the saying. But the underlying sentiment remains relevant when it comes to data, data quality and even business databases in...