How Data Hygiene Can Lead To Enhanced B2B Sales

How Data Hygiene Can Lead To Enhanced B2B Sales

  B2B marketing professionals have developed a keen appetite for buzzwords in the past few years.  Ideal customer profiles, social selling, account-based marketing, and all these other fancy terms have cropped up. They get the most attention in the conversation...
Practical tips for SalesForce CRM cleaning

Practical tips for SalesForce CRM cleaning

  ‘Garbage in and garbage out’ is valid in so many cases. Maybe, B2B organizations and data weren’t on the minds of those who crafted the saying. But the underlying sentiment remains relevant when it comes to data, data quality and even business databases in...