Small Data, Big Difference: How Small Data Can Bring a Big Impact to Your Business
What is Big Data? Big data can best be described as the huge inflow of structured and unstructured data that a business is exposed to on a daily basis. Whether acquired via day-to-day transactions, client outreach efforts, social media interactions or through other...
Data Decay and Slow Sales
How Preventing Data Decay Can Ultimately Strengthen Your B2B Business and is Data Decay really Jeopardizing Your B2B Business? Unless you’ve been living under a rock, it is nearly impossible to be in the business world right now without hearing about the importance of...
How to Create an Ideal Customer Profile for Your B2B Business
What is ICP (Ideal customer profile)? According to Wikipedia, a marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Any B2B business owner worth his salt knows that...
Can regular Data-Cleansing help Client Retention Rates?
Any marketer worth his salt knows that data is the fuel for marketing efforts and an organization’s growth. If you are a B2B organization in this business climate, investing where you’re sure to gain maximum leads from is the way to go. For sustainable growth and...
Demand Generation: The best way to score B2B leads
The B2B business world is equipped with numerous strategies for nurturing existing customers and acquiring new clients. While most of these theories look like the ideal solution for your business’s growth, in real-world situations, almost all of these strategies offer...Test us free, maybe?
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