Maintaining Data Hygiene for enhanced B2B sales

Maintaining Data Hygiene for enhanced B2B sales

  Data Hygiene Data Hygiene collectively refers to the practices an individual, a firm or company follows to keep its data error-free at all times. As a B2B marketer, you must have faced failing B2B marketing campaigns at least once in your career. With B2B...
Practical tips for SalesForce CRM cleaning

Practical tips for SalesForce CRM cleaning

  Practical tips for SalesForce CRM cleaning The famous saying “Garbage in and garbage out” will remain ever relevant, as far as Data, Data Quality and Databases are concerned.  Without any doubt, you must never overlook the importance of data quality within your...