How to Align your Sales and Marketing Teams for Thriving Account Based Marketing
What’s every business dream come true? Yes, it is the alignment of their sales and marketing teams. It may sound impossible to many, but with conscious efforts, right tools and healthy communication it is an achievable task. It is also very important to align sales...
B2B Customer Retention Strategies – How To Retain Your Best B2B Clients
Before we talk about B2B customer retention strategies, let’s get a little background on the situation. Most marketers and B2B sales teams have more than one goal or objective at any given point of time. So, if you were to ask them what their most important objective...
A/B Split Testing for B2B: Everything You Need To Know
A/B Split Testing for B2B is extremely important to ensure you get the most out of your B2B sales and marketing efforts. When it comes to marketing, your intuition has tremendous value. Over time, as you keep experimenting with various platforms and marketing actions,...
B2B Facebook Advertising – The Complete Guide to Optimizing Cost
Before we talk about B2B Facebook advertising, let’s understand what the platform is all about. After that, we can dive into understanding how to optimize B2B Facebook advertising for the best results. Facebook isn’t predominantly a business platform. Primarily, it...
Telesales vs Telemarketing: Tips, Tricks and Why B2B Telemarketing Database Quality Matters
Before we talk about B2B telemarketing database and its many merits, let understand a few things. The telephone has become incredibly central to our day-to-day lives. While we may have moved on to better communication technology, B2B telemarketing continues to be...Test us free, maybe?
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