How to Align your Sales and Marketing Teams for Thriving Account Based Marketing
What’s every business dream come true? Yes, it is the alignment of their sales and marketing teams. It may sound impossible to many, but with conscious efforts, right tools and healthy communication it is an achievable task. It is also very important to align sales...
B2B Facebook Advertising – The Complete Guide to Optimizing Cost
Before we talk about B2B Facebook advertising, let’s understand what the platform is all about. After that, we can dive into understanding how to optimize B2B Facebook advertising for the best results. Facebook isn’t predominantly a business platform. Primarily, it...
Telesales vs Telemarketing: Tips, Tricks and Why B2B Telemarketing Database Quality Matters
Before we talk about B2B telemarketing database and its many merits, let understand a few things. The telephone has become incredibly central to our day-to-day lives. While we may have moved on to better communication technology, B2B telemarketing continues to be...
B2B Customer Retention: Re-engage Old Customers Effectively
When we talk about business growth, much attention is paid to lead generation and nurturing sales. However, it is necessary to remember the importance of B2B customer retention and the many ways to re-engage old customers. While it is easy to lose sight of the...
B2B Marketing Trends in 2019: The 7 Biggest Opportunities for Marketers This Year
Before we dive into our B2B marketing trends for 2019, let’s get one thing clear – the only constant in marketing is change. This statement means that the business-to-business (B2B) marketing landscape in this New Year is going to be different from what you’ve been...Test us free, maybe?
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