Before we talk about B2B customer retention strategies, let’s get a little background on the situation. Most marketers and B2B sales teams have more than one goal or objective at any given point of time. So, if you were to ask them what their most important objective...
In today’s scenario, B2B data integration technology is the norm. The B2C marketing community has been quick to notice the positive effects of such integration activities, and they have adjusted accordingly. However, many B2B marketers have been slower to adapt to...
B2B engagement strategy has slowly and steadily become an essential part of B2B digital marketing. In this article, we’ll take an in-depth look at this phenomenon. As B2B marketers have known for the longest time, the industry doesn’t play by the rules that the B2C...
B2B predictive marketing is one of the most exciting and effectual ways of bringing in new business today. In the B2B scenario, getting customers for your organization is usually a more long-drawn and intense process than in the B2C situation. Although many new...
Make Successful Influencer Marketing for B2B a Reality! Before we talk influencer marketing for B2B, let’s understand a few essential things about the industry. In today’s marketing scenario, there are no universal approaches that work for anybody. Inevitably, the B2B...
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