Data is the backbone of every business. It helps an enterprise know their customers, observe their buying patterns, analyse demands, generate and convert leads and predict future trends. Thus, a successful business is a virtue of the efficient and productive...
In today’s scenario, B2B data integration technology is the norm. The B2C marketing community has been quick to notice the positive effects of such integration activities, and they have adjusted accordingly. However, many B2B marketers have been slower to adapt to...
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