Data Decay and Slow Sales
How Preventing Data Decay Can Ultimately Strengthen Your B2B Business and is Data Decay really Jeopardizing Your B2B Business? Unless you’ve been living under a rock, it is nearly impossible to be in the business world right now without hearing about the importance of...
How to Create an Ideal Customer Profile for Your B2B Business
What is ICP (Ideal customer profile)? According to Wikipedia, a marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Any B2B business owner worth his salt knows that...
CRM Cleaning Services Can Improve ROI for Your B2B Business
When it comes to your B2B business, efficiency in all operations is an integral part of growing your organization. As a business owner and marketer, the importance of a good quality database is not lost on you. After all, it has become a well-known fact that fruitful...
An Added Edge: Why Manual Data Cleansing trumps over Automated Data Cleansing
Image source: Infinidatum In today’s cut-throat business world, up-to-date and relevant data can help your firm...How to Use Personalized Content to Boost B2B Marketing Strategy
No matter what you’re selling or promoting, the ability to understand ‘who the customer is’ is essential. Understanding who they are, what they need and what you can offer them, will make or break your business. Today, creating content that resonates with...Test us free, maybe?
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