When you think about launching a product, it is necessary to have a proper b2b go to market strategy. The absence of a proper go-to-market strategy Mckinsey will block your analysis concerning the product, which includes whether you are chasing the wrong set of...
The coming of the modern world brought with it the boon of digitization. Moreover, since 2020, when the pandemic of Covid-19 struck the world, things started changing by leaps and bounds. The field of businesses, especially B2B marketing, had to revolutionize...
Marketing and advertising are two important tenets of business. Sometimes it becomes very difficult to differentiate marketing from advertising and feel the importance of their individual needs. However, to ensure that your business propels to better heights,...
A survey among the marketing officials among the top 133 B2B companies concluded that 85% of the B2B companies agree that marketing became more complicated in the last 12 to 24 months. Moreover, the pandemic added to the crisis, where 80% of the marketers had...
Various aspects work together to give a business the success it deserves. The matter of fact is that every aspect is trivial, and companies cannot afford to keep any individual part behind the veil of ignorance. One such part is B2B account scoring. B2B account...