On the forefront of Email marketing automation lays Triggered emails. Triggered emails are the automated emails that are sent according to the interactions the user has done with your business. To put it more simply, triggered emails are the kind of personalized email...
MailChimp has been the ultimate go-to for all the email marketing related worries. MailChimp has recently expanded from being an email marketing platform to a complete marketing platform. The email marketing giant has sent an email to its customers claiming that it...
A/B Split Testing for B2B is extremely important to ensure you get the most out of your B2B sales and marketing efforts. When it comes to marketing, your intuition has tremendous value. Over time, as you keep experimenting with various platforms and marketing actions,...
Email automation for B2B campaigns is essential in making B2B email marketing a force to reckon with. Many marketers may believe that email marketing is a dead channel. However, that couldn’t be further away from the truth. The famous saying, “If it isn’t broken,...
When it comes to the B2B industry, email marketing is thriving. This type of communication is still one of the most lucrative strategies to acquire new clients. Email marketing is undoubtedly crucial to the growth of a B2B company. So let's understand the importance...
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