


Mailchimp’s recent pricing change
MailChimp has been the ultimate go-to for all the email marketing related worries. MailChimp has recently expanded from being an email marketing platform to a complete marketing platform. The email marketing giant has sent an email to its customers claiming that it...
A/B Split Testing for B2B: Everything You Need To Know
A/B Split Testing for B2B is extremely important to ensure you get the most out of your B2B sales and marketing efforts. When it comes to marketing, your intuition has tremendous value. Over time, as you keep experimenting with various platforms and marketing actions,...
7 Ways to use Email Automation for B2B campaigns
Email automation for B2B campaigns is essential in making B2B email marketing a force to reckon with. Many marketers may believe that email marketing is a dead channel. However, that couldn’t be further away from the truth. The famous saying, “If it isn’t broken,...