marketing

Automation: The Next-Level Go-To-Market Strategy

Automation: The Next-Level Go-To-Market Strategy

When you think about launching a product, it is necessary to have a proper b2b go to market strategy. The absence of a proper go-to-market strategy Mckinsey will block your analysis concerning the product, which includes whether you are chasing the wrong set of...

Marketing vs Advertising: What to Choose and When?

Marketing vs Advertising: What to Choose and When?

  Marketing and advertising are two important tenets of business. Sometimes it becomes very difficult to differentiate marketing from advertising and feel the importance of their individual needs. However, to ensure that your business propels to better heights,...

Customer testimonial: when to ask and how to use them

Customer testimonial: when to ask and how to use them

Testimonials are tricky business. Whether it was the shocking testimonial that your friend posted on social media which was supposed to be quirky and funny but you are still reeling from the punchlines or the testimonial from the ex-employer that got you thinking that...

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