by Annkur Agarwal | Jun 3, 2021 | Data, marketing
When you think about launching a product, it is necessary to have a proper b2b go to market strategy. The absence of a proper go-to-market strategy Mckinsey will block your analysis concerning the product, which includes whether you are chasing the wrong set of...
by Annkur Agarwal | May 20, 2021 | Data
The coming of the modern world brought with it the boon of digitization. Moreover, since 2020, when the pandemic of Covid-19 struck the world, things started changing by leaps and bounds. The field of businesses, especially B2B marketing, had to revolutionize...
by Zahra | May 17, 2021 | Data, marketing
Marketing and advertising are two important tenets of business. Sometimes it becomes very difficult to differentiate marketing from advertising and feel the importance of their individual needs. However, to ensure that your business propels to better heights,...
by Zahra | May 12, 2021 | Data
A survey among the marketing officials among the top 133 B2B companies concluded that 85% of the B2B companies agree that marketing became more complicated in the last 12 to 24 months. Moreover, the pandemic added to the crisis, where 80% of the marketers had...
by Zahra | Apr 30, 2021 | Data
Various aspects work together to give a business the success it deserves. The matter of fact is that every aspect is trivial, and companies cannot afford to keep any individual part behind the veil of ignorance. One such part is B2B account scoring. B2B account...
by Zahra | Apr 24, 2021 | Data
When we talk about businesses, one thing that we need to maintain is “progress”. As this is a world of numerous companies, you need proper competitive intelligence to tap into your true potential and reach higher targets. One can ensure such progress if they...
by Zahra | Apr 16, 2021 | Data
Presently, we are living in the world of uncertainty, especially when it comes to businesses. Irrespective of the industry, size, and scope, every business has been hit by the pandemic and global lockdowns. This multifaceted blow has made marketing more...
by Annkur Agarwal | Apr 2, 2021 | Data
Digitization and technological explosion has revolutionized every industry and have shown a new path to businesses to please their existing and potential buyers. Interactive media and customer analytics and intelligence can incredibly enhance your relationship...
by Annkur Agarwal | Jan 20, 2021 | Data
In today’s modern environment, businesses have become more customer-centric than ever. All the enterprise processes and products are aligned to cater to the fluctuating needs and demands of the customers to boost sales and profitability. Regardless of the...
by Annkur Agarwal | Dec 16, 2020 | Data
Emails have been among the most effective ways to reach out to your prospects for years now. Its simplicity and convenience make it the most sought method deployed by several businesses in every industry. The rise in the demands of email appending services and...