CRM Data Cleansing

Manual | Upto date | Accurate

Your business gets most conversions when prospects keep connecting with you regularly.

This demands the presence of a Strong CRM Data that can be used to fetch the most relevant leads every day. The biggest challenge is to understand this relevancy which requires you to know your prospects even before you approach them for business. If only this was possible, the rate of conversion from leads to customers would become much faster and simpler with a small attention span of 6 seconds of an average American consumer or decision maker. It becomes even more important to have some level of understanding on where your prospects are coming from!!

For this, you may bank upon your CRM Data but what if the data is not updated, accurate or decayed? The information about the person you are prospecting could have completely changed by the time you approach them. He or she may have already left the job, changed it, got promoted or retired.


                                                                  B2B data is decaying at 4% per month -Forrester

From the most crucial part of your marketing plan to good for nothing leads list sitting in your CRM in just a matter of few months, that’s cruel, and it shouldn’t be that way.

Here comes a solution from BizProspex that helps you perform CRM Cleaning & CRM Appending so that your CRM Data remains most effective/productive at all times and deliver you the most relevant and accurate information.

BizProspex helps you process your data cleansing needs via proprietary manual methods. This helps B2B companies handle their CRM Data files, more efficiently/precisely, that are received from customer data sources such as, inbound leads, social networks, and many such sources.

Check the image below to understand our Data Cleaning/CRM Appending process!!

Don’t take our words for it, read why it makes sense to clean your CRM record

Surprising CRM Statistics

  • CRM offers an average return of $5.60 for every $1 spent
  • Between 25% to 60% of CRM Projects fail to meet expectations

  • CRM systems can increase revenue by a whopping 41% according to sales teams (

  • The CRM market is predicted to be a $36 billion market by 2017

  • CRM implementation is known to improve customer retention by as much as 27%. It’s easier to sell to an existing customer than it is to a new one!!

Did You know that Last Year…

  • 34% of Americans created a new E-Mail address

  • 1% of the population retired

  • 18% changed their phone number

  • 11% moved or changed their mailing address

  • 1% of people passed away

  • 86% of women who married changed their last name

The bad data that results from any of these changes can prevent you from reaching your prospects. BizProspex can help you keep your database current and complete so that you can reach right people at the right time.

Questions? We’ve got answers.

You don’t learn everything in life by reading a manual. So, if you would like to talk to a real human behind BizProspex, we are happy to help.

Download our 5 step CRM cleaning Guide


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