by Annkur Agarwal | Jun 23, 2023 | Data, marketing
“Brand” this word brings a series of logos in front of our eyes, like Starbucks, Adidas, Nike, and the list goes on and on. This is a term we the gen-z are living by in 2023. No doubt, it’s an intangible term and yet holds the immense power of...
by Annkur Agarwal | Sep 27, 2021 | Data, marketing
SCALE-UP YOUR BRAND IDENTITY VIRTUALLY! We all want branded items, whether it is a shoe or a dress or a bag. We all love branded items and of course, having them gives you a little lift to your confidence level. You love yourAdidas, you love your Nike, you love...
by Annkur Agarwal | Jun 10, 2021 | Data, marketing
Introduction: If business strategies are the movie’s central character called ‘How the business market works,’ monotonous policies are the antagonist. So, here is a complete guide to the rather popular ‘Business-to-Business’ aka,...
by Annkur Agarwal | Jun 3, 2021 | Data, marketing
When you think about launching a product, it is necessary to have a proper b2b go to market strategy. The absence of a proper go-to-market strategy Mckinsey will block your analysis concerning the product, which includes whether you are chasing the wrong set of...
by Annkur Agarwal | May 20, 2021 | Data
The coming of the modern world brought with it the boon of digitization. Moreover, since 2020, when the pandemic of Covid-19 struck the world, things started changing by leaps and bounds. The field of businesses, especially B2B marketing, had to revolutionize...