For the success of any organization, it is necessary to have a constant flow of new prospects and leads. However, it takes effort, time, and investment on the part of any B2B company if they want to attract the right kind of leads. Converting your leads to clients has...
B2B sales is a lot like fishing. Often glorified as hunters, salespeople have their inside jokes and conversation to describe their situation of finding out a needle in the haystack. From “There is plenty of fish in the sea” to “Use the right bait” and “Catch...
Businesses love data. So much that they love to acquire every bit of it, rarely realizing that they don’t have the efficiency and infrastructure to keep it intact. Leave aside using big data with predictive analysis for smart decision making; they don’t know...
Data is the ultimate leveller. Be it a startup, a corporate group or a freelancer – everybody loves to have data that can drive them to a decision, help them gain competitive advantage and get strategic insights. Businesses also have access to similar stacks of...
Working on B2B sales is a herculean task. You aren’t catering to a customer. Instead, you are addressing the need for a complex, multi-tiered organization. Let’s forget about closing the deal. We are talking about generating leads for a business through a business....
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