It is no longer news that winning new customers has always been a herculean task for most B2B marketers; especially considering the competitive environments these days. It is almost impossible to outwit competitors; yet, even keeping the existing customer base is like a tug of war!
In that regard, B2B demands more of fluent and good command of Kings’ English. It’s often put-forth that ‘Content is the King’. This axiom is only relevant where good quality content is strongly-worded with good English.
Ideally, you can never wish away Spellings and Grammar when it comes to B2B content marketing. It’s because customers cringe and freak out whenever they read a blog that is full of errors. By implication, this could send away potential customers, leading to loss of profits. The continuous dominance of internet across the world is rapidly culminating in laid back attitude in regards to content marketing. This is not unconnected to the informality of social media, e-mail and texting why abbreviations, slangs, and jargons flow freely via the channels.
You are what you write.
The famous saying that you are what you eat can as well apply to your writing style too. Anytime you write quality content and successfully publish it without grammatical spellings and punctuation errors; it just implies that such a writer or business has a sense of value for best work-ethic at the same time establishes itself as an authority in the sector.
In reverse, any publication that is too erroneous may portray that the writer and business as careless and not serious. Understandably, you don’t need to be a guru in the English language before your write straightforward and correct sentence, what matters, for you, is to double check your work against avoidable errors and make it readable for your audience.
Excessive typos and basic errors in grammar and English is not a good omen for your blog
It is agreeable that everyone is prone to spelling or grammar errors. But it is de-marketing when this is repeated too many times, and in virtually all blogs or articles you put up. It’s one of the fastest ways to put the business reputation at stake!! Going by the most recent research by Disruptive Communications, bad spellings and grammar rank the highest among the brand behaviours that is most annoying on social media.
It follows, therefore, that if customers could be so annoyed as a result of bad grammar on social media, how will they feel when they receive an e-mail, e-Book, or after reading a blog laden with poor grammar? It is advisable that when writing, always have SEO at the back of your mind and be conversational in your approach to make it easy and fun for the reader. Always try as much as possible to avoid using irrelevant abbreviations or slangs that could confuse your clients or visitors.
Excessive typos may make your write-ups too complicated and tedious to read
In your blog, always let your writing to be well self-explanatory and save your readers or audience the stress of guessing what you are trying to communicate. More often than none, your readers can easily misunderstand the content which you write poorly because of the difficulties involving in reading it. Without any doubt, your potential targets shall overlook just a few grammatical errors in your write-ups, if they are mainly reading at top speed. More worrisome is the fact that too many avoidable and obvious grammatical mistakes may hinder natural digestion of the message.
It is laughable that many blog marketing writers still rely heavily on software and spell-checks to correct their mistakes. Rather, always ensure that you read your content over and over again, probably slowly and loudly to fish-out basic errors. Meanwhile, do not hesitate to cross-check in Google where you are in a dilemma about correct grammar. Better still, look for a professional to proof-read your contents before your final your publication.
Latest Stats that Validates B2B Blog Marketing with Good Grammar
It may interest you to know that B2B content marketing with proper grammar is not just optional but a need now. When your company’s homepage is rich with informative content, insights and industry news, such business will have the edge over its competitors. The following stats are a confirmation to this:
- Content marketers with good English obtain 67% additional leads above their counterparts who do not have good content on their website/blog.
- Content marketers in the B2B domain with good command of English are 13x more likely to obtain the positive return.
- Customers will manage at least 85 percent of their relationship without speaking to a support agent face to face by 2020
- Content with proper grammar is more likely to receive 97% additional links to their website or blog.
- Content marketing with proper grammar is now getting ranked as the fifth most trusted source for relevant and correct online information.
Benefits of content marketing with Good Grammar
- It assists in driving traffics to your website
- Good Grammar helps in converting significant traffic into leads
- It makes the business in question as an authority in the industry
- This facilitates and drives tangible results in the long term
Give it a try and share the results you see.