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Marketing vs Advertising: What to Choose and When?

Marketing vs Advertising: What to Choose and When?

  Marketing and advertising are two important tenets of business. Sometimes it becomes very difficult to differentiate marketing from advertising and feel the importance of their individual needs. However, to ensure that your business propels to better heights,...

B2B branding strategy for successful leads

B2B branding strategy for successful leads

  A survey among the marketing officials among the top 133 B2B companies concluded that 85% of the B2B companies agree that marketing became more complicated in the last 12 to 24 months. Moreover, the pandemic added to the crisis, where 80% of the marketers had...

The Definitive Guide to B2B Account Scoring

The Definitive Guide to B2B Account Scoring

  Various aspects work together to give a business the success it deserves. The matter of fact is that every aspect is trivial, and companies cannot afford to keep any individual part behind the veil of ignorance. One such part is B2B account scoring. B2B account...

B2B Influencer Marketing: The Ultimate Guide 2021

B2B Influencer Marketing: The Ultimate Guide 2021

  When we talk about businesses, one thing that we need to maintain is “progress”. As this is a world of numerous companies, you need proper competitive intelligence to tap into your true potential and reach higher targets. One can ensure such progress if they...

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